New Cornershop Video, "The Roll Off Characteristics (Of History In The Making)
UK band Cornershop, who many may know from the LeBron James chalk commercial that came out around the holidays last year, is coming out with a new record, Cornering the Market, this July. In order to create some hype though, they've released this new single, "The Roll Off Characteristics (Of History In The Making)," their first new material since 2002. For those who are unaware, the group mixes traditional Indian sounds with indie and electronic dance music to make a wholly original and engaging sound. I've seen the video, which was shot in India, and it's a pretty cool endeavor. Check it out if you're interested, and look for "The Roll Off Characteristics (Of HIstory In The Making)" single, out May 26th via Ample Play. Also, check out the remix of the song below, courtesy of Stereogum.