Music Video Monday: Jay-Z's "On to the Next One"

Track: On to the Next One (Feat. Swizz Beatz)
Album: The Blueprint 3
Artist: Jay-Z
Year: 2010

To kick off everyone's New Year (I know, a few days late), Jay-Z's got a new video for his droves of fans across the web and elsewhere. "On to the Next One," featuring Swizz Beatz, presents the upbeat, bouncing track in the classic style Jay fancies all of his work to be in. Entirely in black and white, the album is also surprisingly art-oriented. Intertwined within the homages to power and money, are tons of other, odder images. Flaming basketballs, moving inkblots, clowns and more jump in and out of the shot, leaving the viewer both intrigued and puzzled. Still, a worthwhile video to start off 2010. Check it out below.

[Previously on Animal Noises: Most Prolific Artists of the Decade: #1-10]

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