Music Video Monday: "Modern World"

Track: Modern World
Artist: Wolf Parade
Album: Apologies to the Queen Mary
Year: 2005

Wolf Parade's "Modern World" doesn't make the grandest statement of all the tracks on 2005's Apologies to the Queen Mary. Rather, on an album full of great songs, it functions, through no fault of its own, as part of the larger picture. However, the video for said track, on the other hand, is a completely different story.

Appearing like something out of a Tim Burton-animated film, the video depicts the band as clay-type figures, being put out of work by modern technology. The visual, more than the words themselves, function as an interestingly fantastic social commentary. What happens if technology gets so advanced that human beings are no longer needed to make the stark and sprawling musical landscapes which we enjoy today? All of the sampling and electronic experimentation here are substituted by some gaudy, monstrous music machine, but the question lingers just the same. Whether the band actually harbors these fears or not is irrelevant, as the production makes a simple, yet powerful statement to be considered at the least.

[Previously on Animal Noises: Weekly Top 10: Ghost Songs]

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