Music Video Monday: "Day 'N' Nite"

Track: Day 'N' Nite
Artist: Kid Cudi
Album: Man on the Moon: The End of Day
Year: 2009

There's nothing new about Kid Cudi's "Day 'N' Nite," I know that. Everybody's heard the song at least once since it premiered many months ago. However, since realizing its video was never featured here on the blog, I felt it was appropriate.

The lead single off of Cudi's stellar debut album, Man on the Moon: The End of Day, "Day 'N' Nite" pulses with a club beat that shot it to instant radio play. In actuality though, the song has a much more somber subject matter, as exemplified in this video (rather than the Crookers remix video).

We start with Cudi walking toward us in an almost cartoon form-- a theme of the entire video. He is alone, but we soon discover him to truly be on a street. It is with that representation, and similar ones that appear throughout, that the true meaning of the song comes out. On the track, Cudi addresses loneliness and insecurities, and these factors come out in the isolation and hallucinations of the video. Though some are more realistic than others (imagining playing a concert is believable, but the pirate guy, not so much), the point is still made quite well. Check it out below.

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