Matt's Track of the Week: "Popular Demand (Popeye's) (Ft. Cam'Ron)"

Song: Popular Demand (Popeye's) (Ft. Cam'Ron)

Artist: Clipse

Album: 'Til the Casket Drops

Year: 2009

Clipse has been working on their comeback album, 'Til the Casket Drops for some time now, and while we wait for its release, they've been giving us a little bit here and there to hold us over. Since April, periodic lead-off singles, starting with the hard-hitting "Kinda Like A Big Deal (Ft. Kanye West)" have added to the buzz. Popular Demand (Popeye's) (Ft. Cam'Ron) is their most recent, and like the others, it brings another big guest appearance, further heightening expectations for this already highly-anticipated release.

Complete with a skipping drum intro (but without Chris Martin), this one is extremely reminiscent of Kanye West's "Homecoming". It bounces along to a looping piano sample, as Pusha T, Malice, and Cam'Ron trade verses about exactly what the title suggests. Although this is one of my current faves, and obviously the track of the week, I have noticed one thing about the guys' new material; they have a knack for taking other people's one-liners and basing entire songs around them (i.e. "Kinda Like A Big Deal" and "I'm Good"). This isn't to say the results to this approach haven't been good. What we've heard so far has been impressive, and I wouldn't chalk the whole album up to it, but it is something worth noting. Check it out below.

[Previously on Animal Noises: New Clipse Video: "Kinda Like A Big Deal (Feat. Kanye West)"]

New Clipse Video, "Kinda Like A Big Deal (Feat. Kanye West)"

The video for, "Kinda Like A Big Deal", the first single off of Clipse's upcoming album, 'Till the Casket Drops, has officially been released. I don't even know where to begin with my praises, except to say that it's absolutely beautiful. From seasoned director Bernard Gourley (M.I.A., 50 Cent, Flo Rida) we get a stunning treatment, heavy on fluorescents and cuts to falling bullet cases, that speaks almost louder than the song itself. It also features an appearance by none other than Kanye West, who delivers the songs most hard-hitting and dynamic verse, catapulting this jam above your everyday self-promotion track to a probable spot as one of this summer's most spun hip hop tunes. Check it out below.